'http://www.FitnessBusinessPodcast.com Gamification designer and expert, An Coppens of Gamification Nation tells what gamification and how you can use it in your fitness business. What is gamification? The working definition according to Gamification Nation founder and Chief Game Changer An Coppens is as follows: Gamification is the application of game dynamics, game psychology and game mechanics to non-game situations, such as HR, learning and development, sales and marketing and other business processes. What you\'ll learn: - What is Gamification? – Becoming an expert in gamification. – External and internal motivation – how does gamification fit in? – How do you engage members with gamification? – Example of increasing member engagement in your business. – Do you need to use technology for gamification? – How can gamification be used for professional development? An Coppens is the Chief Game Changer at Gamification Nation Ltd, which offers gamification design services, serious game AnCoppensdesign and an online gamification support community. Her solutions are designed to encourage winning behaviours and improve business results in the areas of sales, recruitment, learning and productivity. Projects she has worked on included reviewing onboarding of sales staff and their incentivisation, assisting managers with getting ready for the new hire, website gamification for food ordering site, gamification of an in-house learning curriculum, membership site gamification, etc. Most of the work she does is focused on employee engagement. She is an award winning business coach, learning & development professional, author and speaker. She is a prolific blogger on gamification through www.gamificationnation.com and tweets under her Twitter alter ego @GamificationNat. In summer 2016 she will publish her 4th book called “Creating competitive advantage from the inside out through gamification”, which she hopes will be a must read for HR decision makers. Her 3rd book called “Gamification in business” is available for download here: https://bookboon.com/en/gamification-in-business-ebook --------------------------------------------------------------------------------------------------- The Fitness Business Podcast aims to deliver weekly education, information and inspiration to fitness business owners & managers or any fitness industry professional. We feature fitness industry experts, consultants and owners from across the globe. We also interview non-industry experts to bring you leading education to help you run your business more effectively, efficiently and profitable! Fitness Business Podcast is hosted by Chantal Brodrick. Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers. She began as a qualified personal trainer and group fitness instructor. Realizing she could do more to help the industry, she became a Fitness Business Coach with Active Management. In 2015, she became the host of The Fitness Business Podcast and, since that time, has spent more than 2,500 hours interviewing over 230 business leaders, industry experts and authors. Email: [email protected] Phone: +61 2 9484 5501 Join our community: FACEBOOK: https://www.facebook.com/fitnessbusinesspodcast TWITTER: https://twitter.com/fitbizpodcast INSTAGRAM: https://www.instagram.com/fitnessbusinesspodcast/ #FBPFamily #FBPLive'
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